Home > Craft Beer > Don’t Give Up Craft Beer for Lent!

Don’t Give Up Craft Beer for Lent!

I tried giving up beer once for Lent.

Once.

It was alcohol to be more specific, not just beer. I think I sustained for about a week, until a friend that I hadn’t seen in a very long time suggested meeting up for a drink. That was the end of my short-lived sacrifice. I suppose we could have gone out for a coffee or something like that, but the suggestion and reasoning seemed like a hassle to explain. I felt bad for awhile, like I had “failed”, but the more I thought about it, the more pointless it seemed to be giving it up in the first place and getting mad about it. The important thing was that I was able to catch-up with a good friend that I hadn’t seen in awhile. Life’s too short too to deny ourselves the opportunity to connect with each other everyday.

More importantly to give up something we truly enjoy simply just to deny ourselves of that one item. Giving up craft beer (and yes, the emphasis is on “craft”) for Lent is akin to deciding that you’re going to give up eating sandwiches for 40 Days. Or soup. Or fruit. Or bread. Or coffee. Beer truly is food and should be treated as such.

Even the monks didn’t give up “liquid sustenance” for 40 days when they fasted during Lent. Instead they brewed a doppelbock (double bock) beer that was even stronger to provide nutrition while fasting and named it “Saviour” or Salvator. Liquids weren’t banned while fasting so they would consume this.

If you’re looking for discipline and will-power or just something to work on for the next 40 Days try being a craft beer evangelist. Actually, I never liked the word evangelist, it kind of bugs me, so let’s go with Advocate instead. Be a Craft Beer Advocate for the next 40 Days.

The next time you’re out with your buddies buying rounds of pitchers and it’s your turn to buy, quit being a sheep and stop buying the macro shit. Grow some balls and pony up the couple of extra bucks and support your local craft brewery by purchasing a pitcher of their beer.

The vast majority of you out there cannot truly call a beer from St. Louis or Milwaukee your “local brewery”. Even if you do, there are other regional options out there if you local is somewhat lacking. I can say for a fact, that living in Milwaukee, we are fortunate to have an excellent selection of craft beer alternatives from the Brew City and Wisconsin that would appeal to almost anyone.

Trust me, no one’s going to be offended and turn down the free beer that you just bought. And if they are then they’ve got bigger problems and you may want to reconsider your “friends”. They probably like Wonder Bread too.

Perhaps that’s one of the best things you can do during this Lenten season. Take a journey and enlighten yourself or someone else about craft beer.

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